The Chronic Legend

Wines with Character

The legend of Chronic Cellars dates back to 2004 when our original founders, Josh and Jake Beckett, combined their winemaking skills with their wit and humor to turn an idea into reality using two tons of the best – or ‘chronic’ – grapes to make killer wine. Ever since then, Chronic Cellars is fully committed to making seriously good wine for people looking for a little dose of adventure. Our disruptive style is matched only by the killer quality of our wines, made with character to match our clever and playful labels.

We partner with some of the best grape growers in Paso Robles to build an epic network that allows our Winemaker, Kip Lorenzetti, to select just the right grapes he wants for all our custom blends. It’s a labor of love that we welcome vintage after vintage.

Keepin' It Chronic

Chronic Cellars is all about sparking good, hearty conversation that brings people together in new and unexpected ways. And with over 15 years of making Chronic wines under our belts, we are proud to say that we are still deeply rooted in Paso Robles, our home, and continue to put our creative spin on the wine industry. We are perpetually pumped to have the chance to share our wines with you characters!

The Chronic Crew

Kip Lorenzetti


No stranger to Paso Robles, over the course of his decade-long winemaking career, Kip has become a specialist in California’s Central Coast and has developed an expertise for blending wines – a skill he puts to work frequently when creating all our unique Chronic Cellars blends. He kicked off his passion for wine with a hands-on experience in the cellar at Orcutt Cellars in San Luis Obispo, working with vineyards from the famed Edna Valley AVA. He honed his craft even further as the assistant winemaker at Terravant Wine Company (now Summerland Wine Brands), working with some of the best vineyards from across California’s top wine regions. Most recently, Kip was the winemaker for Wild Horse Winery & Vineyards, where he guided the winery’s extra quaffable wine program that included Burgundy, Bordeaux & Rhone varietals. With his undeniable passion for winemaking, Kip Lorenzetti injects his skill and sense of adventure into guiding the future of our high personality wines.